UX/UI design focused on ecommerce growth
Aza Studio
I find conversion issues
and fix them fast.
Most online stores are sitting on revenue they can't see.
I find it, prioritise it, and execute it end-to-end.
1 spot available in mid-July
Projects
Services
UX / UI Design
Polished, conversion-focused design that makes your store feel effortless to shop.
Store Audit
Dig into your data and uncover exactly where your store is losing revenue.
Redesign & Replatforming
A new platform or a full refresh — built so the new experience performs from day one.
Conversion Rate Optimisation
Structured A/B testing that validates what actually moves revenue on your store.
Strategic Roadmapping
Turn findings into a clear, prioritised roadmap so your team always knows what to tackle next.
IA & Prototyping
Structure your store so customers find what they want, tested before a single line of code is written.
UX / UI Design
Polished, conversion-focused design that makes your store feel effortless to shop.
Store Audit
Dig into your data and uncover exactly where your store is losing revenue.
Redesign & Replatforming
A new platform or a full refresh — built so the new experience performs from day one.
Conversion Rate Optimisation
Structured A/B testing that validates what actually moves revenue on your store.
Strategic Roadmapping
Turn findings into a clear, prioritised roadmap so your team always knows what to tackle next.
IA & Prototyping
Structure your store so customers find what they want, tested before a single line of code is written.
How I work
From concept to launch,
step by step
01.
Audit
Review your data to understand how users are experiencing your store and where sales are leaking.
01.
Audit
Review your data to understand how users are experiencing your store and where sales are leaking.
02.
Roadmap
Prioritise every finding into a clear action plan so your team always knows what to tackle next.
02.
Roadmap
Prioritise every finding into a clear action plan so your team always knows what to tackle next.
03.
Execute
Design, ideate, and prototype the solution in Figma then work with your devs to get it live.
03.
Execute
Design, ideate, and prototype the solution in Figma then work with your devs to get it live.
04.
Validate
Review the data post-launch to confirm the impact and what to optimise next.
04.
Validate
Review the data post-launch to confirm the impact and what to optimise next.
10+ years experience in ecommerce gives you a different kind of partner — someone who speaks your commercial language, understands what moves revenue, and brings senior thinking without the full-time cost.
I take on a small number of clients at a time, so when you're in, you have my full attention.
1 spot available in mid-July
Testimonials
Hear from my clients
Dave is a huge talent and amazing person to work with. He is super smart and keen to learn – he is a jack of all trades and would be an asset to any team.
Belle Frenkiel
Ecommerce Manager, Adidas
The whole management team was so impressed with the designs there was no feedback.
Eric Nguyen
IT Manager, Nell Gray
We just presented the audit to the CEO and he loved it!
Briana Charters-Wood
Head of Digital, Accent Group
Dave is intelligent, organised, reliable, articulate, thoughtful and a great team player, always very happy to help and empower others.
Emily Hardy
Ecommerce Director, Adidas
Your team is amazing mate. The design looks so incredible. Really looking forward to extending this partnership 2024 looks to be a big one.
Harry Braun
Account Executive, Brauz
Couldn’t be happier with the results and the team! Always a pleasure working with you guys 🙌
Naomi Cavanagh
Ecommerce Manager, Vida Glow
Dave is a huge talent and amazing person to work with. He is super smart and keen to learn – he is a jack of all trades and would be an asset to any team.
Belle Frenkiel
Ecommerce Manager, Adidas
The whole management team was so impressed with the designs there was no feedback.
Eric Nguyen
IT Manager, Nell Gray
We just presented the audit to the CEO and he loved it!
Briana Charters-Wood
Head of Digital, Accent Group
Dave is intelligent, organised, reliable, articulate, thoughtful and a great team player, always very happy to help and empower others.
Emily Hardy
Ecommerce Director, Adidas
Your team is amazing mate. The design looks so incredible. Really looking forward to extending this partnership 2024 looks to be a big one.
Harry Braun
Account Executive, Brauz
Couldn’t be happier with the results and the team! Always a pleasure working with you guys 🙌
Naomi Cavanagh
Ecommerce Manager, Vida Glow
Pricing
Plans that fit your needs
Ecommerce Audit
A deep dive into your store's performance. Walk away with a prioritised action plan.
$3,500
Deep dive into your store's data & UX
Identifies where users are dropping off and why
Delivered as a prioritised action plan, not just a report
Presented live with time to walk through recommendations
Monthly Retainer
Keep UX design and site optimisation moving without the cost of a full-time hire.
From $4,000 / mo
Dedicated 32 hrs / mo. Scale up or down as needed
UX design, conversion rate optimisation & roadmapping included
No lock-in
Senior ecommerce expertise without the full-time overhead
Project
A clearly scoped engagement for teams with a specific problem and a deadline to hit.
Get in touch
Fixed scope, fixed price
Ideal for redesigns, replatforms, or defined UX briefs
Delivered end to end in Figma with dev-ready handoff
Timeline and milestones agreed upfront
Ecommerce Audit
A deep dive into your store's performance. Walk away with a prioritised action plan.
$3,500
Deep dive into your store's data & UX
Identifies where users are dropping off and why
Delivered as a prioritised action plan, not just a report
Presented live with time to walk through recommendations
Monthly Retainer
Keep UX design and site optimisation moving without the cost of a full-time hire.
From $4,000 / mo
Dedicated 32 hrs / mo. Scale up or down as needed
UX design, conversion rate optimisation & roadmapping included
No lock-in
Senior ecommerce expertise without the full-time overhead
Project
A clearly scoped engagement for teams with a specific problem and a deadline to hit.
Get in touch
Fixed scope, fixed price
Ideal for redesigns, replatforms, or defined UX briefs
Delivered end to end in Figma with dev-ready handoff
Timeline and milestones agreed upfront
Ecommerce Audit
A deep dive into your store's performance. Walk away with a prioritised action plan.
$3,500
Deep dive into your store's data & UX
Identifies where users are dropping off and why
Delivered as a prioritised action plan, not just a report
Presented live with time to walk through recommendations
Monthly Retainer
Keep UX design and site optimisation moving without the cost of a full-time hire.
From $4,000 / mo
Dedicated 32 hrs / mo. Scale up or down as needed
UX design, conversion rate optimisation & roadmapping included
No lock-in
Senior ecommerce expertise without the full-time overhead
Project
A clearly scoped engagement for teams with a specific problem and a deadline to hit.
Get in touch
Fixed scope, fixed price
Ideal for redesigns, replatforms, or defined UX briefs
Delivered end to end in Figma with dev-ready handoff
Timeline and milestones agreed upfront
About
Aza David Ye
I've spent 10+ years in and around ecommerce — designing stores, running audits, building roadmaps, and helping brands figure out why their traffic isn't converting.
I keep seeing the same problems: ecommerce managers drowning in opinions and short on clear answers, and design work that looked great in Figma but didn't move the needle in the store.
I work with a small number of clients at a time so I'm always accessible. I'm here if you need a senior partner, not a vendor.
Tool stack
These are the skills and tools that shape my projects and workflow.
Figma
Web Design
Shopify
Ecommerce Storefront
Framer
No-code Development
Claude
AI
Google Analytics
Data & Tracking
Shoplift
A/B Testing
Granola
AI Meeting Notes
Notion
Project Management
Photoshop
Image Editing
Figma
Web Design
Shopify
Ecommerce Storefront
Framer
No-code Development
Claude
AI
Google Analytics
Data & Tracking
Shoplift
A/B Testing
Granola
AI Meeting Notes
Notion
Project Management
Photoshop
Image Editing
Figma
Web Design
Shopify
Ecommerce Storefront
Framer
No-code Development
Claude
AI
Google Analytics
Data & Tracking
Shoplift
A/B Testing
Granola
AI Meeting Notes
Notion
Project Management
Photoshop
Image Editing
Experience
10+ years in ecommerce
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