Shoes & Sox

Shoes & Sox is a kids' footwear retailer known for its in-store fitting service and international brand range. With Back to School approaching, the brand needed a digital experience that could handle complex sizing, promote its loyalty program, and drive both online and in-store conversion.

Size ranges spanning infants to kids across multiple international standards needed to feel effortless in the product journey. The free fitting service and Fit Club loyalty program both needed a clear place in the experience without slowing the path to purchase. The redesign addressed all three — alongside a flexible content framework built to support seasonal campaigns year-round.