Vida Glow

Vida Glow is a global ingestible beauty brand built on clinical efficacy and science-led positioning. Their site told a different story. Disjointed modules, inconsistent layouts, and a lack of visual cohesion meant the online experience was at odds with how the brand showed up everywhere else.

I was the designer at DotCollective on a full strategic rebuild, launching across four regions: AU/NZ, UK, EU, and US.

The rebuild used Shopify's Stretch theme as a foundation, with the design work focused on making the most of what the theme offered while pushing it to match Vida Glow's premium positioning. That meant a considered style guide, a cohesive page hierarchy across primary and secondary templates, and customisations including a subscription module on product pages to support recurring revenue. Fully flexible sections were introduced throughout to give the brand room to iterate and grow without starting from scratch each time.